2. Privacy Policy

Effective date: January 1, 2026

DuraMax BP (operated by DuraMaxBP Shop LLC) respects your privacy. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and your rights regarding your information.

2.1 Information We Collect

Information you provide directly:

• Name, email address, phone number, billing and shipping addresses (when you create an account, place an order, or contact us).
• Payment information (processed securely by our payment processors — we do not store full credit card numbers on our servers).
• Communications you send us (support emails, chat messages, contact form submissions).

Information collected automatically:

• Device and browser information (IP address, browser type, operating system).
• Browsing activity on our site (pages viewed, products viewed, time on page, referring URL).
• Cookies and similar tracking technologies (see Section 2.5).

2.2 How We Use Your Information

We use your personal information to:

• Process and fulfill your orders, including arranging shipment with the manufacturer and freight carriers.
• Communicate with you about your order, account, and customer service inquiries.
• Send marketing communications (only if you have opted in — you can unsubscribe at any time).
• Improve our website, products, and customer experience through analytics.
• Detect, prevent, and respond to fraud, security incidents, and unauthorized activity.
• Comply with our legal obligations.

2.3 Who We Share Your Information With

We do not sell your personal information. We share information only with the following parties, and only as necessary to operate our business:

• Shopify — our e-commerce platform, which processes orders and stores customer data per its own privacy policy.
• Payment processors (Shopify Payments, PayPal, Affirm, etc.) — to process payments and financing.
• Shipping carriers and the manufacturer (DuraMax) — to fulfill and deliver your order.
• Email and marketing platforms — to send transactional and (with consent) marketing emails.
• Analytics providers (Google Analytics, etc.) — to understand site usage in aggregate.
• Law enforcement or regulators — when required by law or to protect our rights, property, or safety.

2.4 Your Rights

Depending on where you live, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your information (subject to legal retention requirements).
• Opt out of marketing communications at any time via the unsubscribe link in any marketing email.
• Opt out of the sale or sharing of personal information (we do not sell personal information).

California residents (CCPA / CPRA): You have the right to know, delete, correct, and opt out of the sale or sharing of your personal information. Submit a request via support@duramaxbp.shop.

EU and UK residents (GDPR): You have additional rights including data portability and the right to object to processing. Note: we do not actively market to or operate within the EU/UK.

2.5 Cookies and Tracking

We use cookies and similar technologies for essential site functions (shopping cart, login session), analytics (understanding which pages perform well), and marketing (showing relevant ads). You can manage cookies through your browser settings.

2.6 Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order records are typically retained for at least 7 years for tax and accounting purposes.

2.7 Security

We use industry-standard safeguards including SSL encryption, secure payment processing, and access controls. No method of transmission over the internet is 100% secure; we cannot guarantee absolute security.

2.8 Children

Our site is not directed to children under 13. We do not knowingly collect information from children under 13. If you believe we have collected information from a child, contact us immediately.

2.9 Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Material changes will be communicated via email to account holders or via a prominent notice on the site.

2.10 Contact

For privacy questions or to exercise your rights:

Email: support@duramaxbp.shop Phone: (877) 658-6569 Mail: DuraMaxBP Shop LLC,